This is a self created project to explore branding, packaging, and animation. Witches Brew needed clear branding that would make their values known front and center and connect them to their audience, women of all ages. Simplistic color palette, clear imagery, and natural fiber packaging helps the audience understand the brand's core values of putting people, and the planet first. The logo represents a bond between sisters based on the historical accounts of witches working together in covens and signifies the strength that women share across the globe.